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Roc

The RoC brand has led the way in skincare innovation, from being the first hypoallergenic cosmetic brand, to the patenting of breakthrough molecules such as Retinol, THPE and E-PULSE. The RoC brand was a pioneer in sun-care products too, with the launch in 1957 of the first total sun block on the market. It is the first cosmetic brand to make science accessible to consumers. Thanks to the introduction of pure stabilized Vitamin A (Retinol), the RoC brand is considered as a leader in the treatmen